Oracle Responsys


Supercharge your email marketing with data-driven personalization, sent from your favorite ESP.

Oracle Responsys users choose Fresh Relevance to:

  • Capture behavioral and transactional data from website visitors.
  • Apply a comprehensive suite of personalization tactics.
  • Identify shoppers with sophisticated data capture tools.
  • Provide customers with a tailored experience.

Deliver unique emails that set you apart from the competition

By seamlessly integrating Fresh Relevance and Oracle Responsys, you can create conversion-boosting email campaigns that increase conversions and drive customer loyalty.

Trigger advanced emails based on the shopper’s behavior, such as price drop messages, back-in-stock alerts, abandoned browse emails or cart abandonment reminders. Bring your triggered and bulk emails to the next level by adding personalized content, including AI-driven product recommendations, location-based content and dynamic images that are unique to each individual.

Performance Dashboard

Comprehensive set of cross-channel personalization tools

Features include dynamic content, social proof, behavioral targeting, advanced email capture, product recommendations and triggered emails.

Extensive dashboards

Access granular insights into how each segment is performing. Test and optimize marketing based on customer behavior and ROI.

Improved website identification rate

Fresh Relevance identifies more shoppers across channels and devices than any other platform which enables you to reach more shoppers.

Puts marketers in the driving seat

Puts marketers in the driving seat

You can access and join up customer data, design sophisticated campaigns and make changes to your website content using our intuitive drag & drop editor.

Quick & easy implementation

Thanks to the pre-built integration with Oracle Responsys, getting started is just a question of entering your Responsys API log-in credentials into Fresh Relevance and following the step-by-step set-up instructions within Responsys.

To collect customer data and personalize the experience across channels, Fresh Relevance can be added to any website with a few clicks.

Data at your fingertips