Dotdigital integrates with Fresh Relevance

Dotdigital users choose Fresh Relevance to drive customer engagement through personalized email, SMS and website campaigns.


Implement, test and improve personalized elements on your website and in emails without relying on your internal IT team. Our EasyEditor integration lets you drag and drop Fresh Relevance content straight into Dotdigital emails and landing pages, removing the need to copy and paste HTML between the platforms.

Present each shopper with a personalized website and email experience tailored to their interests and actions. Display personalized banners, product recommendations, pop-ups, website navigation and CTAs based on behavioral, transactional and contextual data.

Remove the pressure of relying on BAU newsletters to engage customers with emails and SMS that trigger automatically. Use advanced behavioral triggers, such as price drop and back in stock alerts, to promote products to those customers who are most likely to buy.

Unify real-time behavioral and transactional website data with Dotdigital contacts, products and order data. Power personalization with agile data segmentation based on customer activity and automatically sync segments with Dotdigital lists.

With Fresh Relevance, you can take your personalization beyond just email and website. Customize and coordinate the experience that is presented to each shopper within SMS, app and ads too. Build bespoke omnichannel customer experiences based on personification or identity, behavioral, demographic and geographic criteria, as well as seasons and events.

Quickly and easily implement Fresh Relevance with just a few clicks. Our pre-built integration with Dotdigital means getting started is just a question of entering your dotdigital API log-in credentials into Fresh Relevance and following the step-by-step set-up instructions within Dotdigital. And to collect customer data and personalize the experience across channels, Fresh Relevance can be added to any website with a few clicks.



Use segmentation to show shoppers relevant products at the moments they’re most engaged, whether they’re browsers, one-time buyers, or lapsed customers for example.


Dynamic content

Automatically generate compelling web and email imagery that is unique, relevant and up to date the instant a shopper interacts with your marketing content.


Product recommendations

Select from over 20 types of product recommendations and filters to design your own AI-powered recommendations strategy, whilst still benefiting from full merchandising control.


Triggered emails

Recover lost cart abandonment revenue with triggered cart abandonment emails. Set up multi-step programs and advanced behavioral email triggers, including price drop and back in stock alerts.


Social proof

Create FOMO and build trust with social proof features, such as ratings and reviews, product popularity messaging and more.



Identify and deploy your best-performing content quickly for maximum ROI with A/B testing and AI-driven optimization.

Want to learn more about our integration withDotdigital?

Book a tailored demo with us and a member of our team will showcase the integration in action with use cases relevant to your business. Plus, learn more about our flexible and modular pricing plans and build a bespoke bundle that caters to your business needs on our pricing page.