Mapp Cloud



Power unified customer experiences through personalized campaigns across email, SMS, push, app and website.

Mapp users choose the Fresh Relevance personalization platform to:

  • Recover more shopping carts than with any other system.
  • Enrich Mapp with transactional and behavioral customer data from the website.
  • Design the recommendations strategy that best achieves their unique goals.
  • Improve visitor identification and behavior tracking.

Get more out of Mapp to boost ROI

By joining up Fresh Relevance and Mapp, you can fuel your growth marketing and consistently achieve KPIs by personalizing campaigns across channels.

Fresh Relevance collects real-time behavioral data and product data as customers shop and browse on the website. It also offers a comprehensive set of digital marketing tools to personalize your emails, SMS and the website based on these insights. All emails and SMS can be customized via Fresh Relevance and sent via Mapp. This means you can benefit from higher ROI through increased relevance while protecting your sender reputation.

Performance Dashboard

Comprehensive set of cross-channel personalization tools

Features include dynamic content, social proof, behavioral targeting, advanced email capture, product recommendations, triggered emails and SMS.

Extensive dashboards

Access granular insights into how each segment is performing. Test and optimize marketing based on customer behavior and ROI.

Improved website identification rate

Fresh Relevance identifies more shoppers across channels and devices than any other platform which enables you to reach more shoppers.

Quick & easy implementation

Thanks to the pre-built integration with Mapp, getting started is just a question of entering your Mapp API log-in credentials into Fresh Relevance and following the step-by-step set-up instructions within Mapp.

To collect customer data and personalize the experience across channels, Fresh Relevance can be added to any website with a few clicks.

How Fresh Relevance integrates with the tech stack