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The Complete Guide to eCommerce Personalization


What is personalization?

What is eCommerce personalization?

Personalization vs demographic segmentation

Personalization statistics

Why behavioral targeting fueled by real-time data is critical to personalization

Key difference between B2C and B2B personalization

How to get started with personalization

A final word on eCommerce personalization

With personalization tactics such as product recommendations and dynamic content, eCommerce businesses can deliver relevant experiences for each shopper based on their purchase and browse data and contextual data such as their location. This helps shoppers find products they desire faster, which drives loyalty and revenue.

Today’s consumers want a convenient, friction-free experience that is tailored to their needs. The biggest advantage of personalization is that it empowers businesses to deliver the relevant experience consumers crave, which increases loyalty, retention and revenue. In fact, on average our customers increase online revenue by 31% with Fresh Relevance.

The best way to implement personalization is to invest in a dedicated, best-of-breed personalization platform. This requires integration with existing technology, such as your ESP, eCommerce system and customer data platform. Learn more in our Personalization Buyer’s Guide.