learning path

The complete guide to dynamic content


What is dynamic content?

Types of dynamic content

How to use dynamic content

Dynamic content in action

Dynamic content solutions

  1. Collect and analyze your customer data (i.e., browse and purchase history, location, demographics, etc.) 
  2. Group your audience into meaningful segments 
  3. Create content variations for each segment (e.g., tailored product recommendations, text, images, etc.)
  4. Test and optimize

Dynamic content lets you personalize each section of your website or email in real-time, leading to higher customer engagement, improved conversion rates, reduced abandonment, and enhanced customer loyalty. VisionDirect’s email click-throughs increased 557% when they included dynamic product recommendations.

Using the same generic content for all shoppers in all channels limits your conversion potential. Every customer’s journey is unique, so the content they see should feel special. Dynamic content including dynamic text lets you base their content on their preferences, behavior, and real-time context, ensuring it’s timely and relevant, which boosts clicks and ignites sales.